Dreamstream
Client BUCK
Studio BUCK
Role Creative Director
In 2021, hosting IRL holiday parties at every BUCK office location was not possible, so BUCK created Dream Stream, an innertube float down a protopian VR river. Rather than requiring active navigation, the experience encouraged a “stream of consciousness” approach.To prevent a log jam of 500 inner tubes on the river, we established several zones, each with a cohesive color palette and shared design principles focused on open skies, wide rivers, and sparse landscapes for a calming atmosphere.
Different creative directors envisioned each zone, with contributions from over 113 BUCK employees on 225 individual assets.
As a lead creative director, I was involved throughout the project, from getting it a float internally, creating the questionnaire for BUCK employees to tap into their collective dreams, co-developing the experience concept, setting the visual and UX design principles, guiding other creative directors as they built their zones, playtesting, and event organization.
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Disciplines
Branding
Copywriting
Creative Technology
Design
3D Animation
3D Modeling
Post Production
UI/UX Design