Ray-Ban Stories
Client Meta x Luxotica
Studio BUCK
Role Creative Director
Ray-Ban paired its iconic style with cutting-edge technology that allows wearers to capture, share, and listen to media in a lightweight, user-friendly product: Ray-Ban Stories. BUCK created an 8-minute launch video featuring a conversation between Rocco Basilico and Mark Zuckerberg, along with creator-focused featurettes, a graphics package, UI for the Facebook View app, an AR try-on filter, and social films.
For the launch film, I contributed during pre-production, working on the outline and timing, giving notes on the structure of the script, and compiling art direction references for the live action shoots. I also supervised the graphics package for the launch film and accompanying social assets as well as the 3D product renders.
Additionally I was the BUCK creative lead for the development of the Instagram AR try-on filter and the accompanying social films produced by BUCK, ensuring that the filter and the social films aligned with the broader campaign.
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Disciplines
Brand Strategy
Copywriting
Creative Technology
Design
2D Animation
3D Modeling
3D Animation
Live Action Production
Post Production
UI/UX Design