Tuned

Client Facebook
Studio BUCK
Role Creative Director

BUCK partnered with Meta’s New Product Experimentation (NPE) team to design the brand, features, and content for a mobile app called Tuned, aimed at enhancing couples' emotional connections. This private digital space allows users to create, save, and celebrate artifacts from their relationships.

The branding of the app utilizes minimal shapes and symmetrical compositions to symbolize the couple. The space between shapes represents Tuned's private area for sharing memories, messages, and more. 
The features of the app help couples organize their relationship with Past, Present, and Future tabs at the top of the home page.

Past: Filled with content created on the app like stickers, cards, important milestones, plus the user’s own uploads. 

Present: A mood check in feature updates the user’s icon color to match the selected mood.  The other partner is pinged reminding them to update too, and the two partners mood colors make a gradient. 

Future: Where partners can manifest their future plans together with features like “Top 10 Restaurants To Try.” 




Animated heart reactions worked across all the artifacts, and in theme with the apps concept, came in a range of moods.

Content like cards and stickers span a spectrum of styles and attitudes, providing everyone the ability to speak their unique love language.


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