Meta x Fendi

Client Meta
Studio BUCK
Role Creative Director
BUCK and Meta collaborated to craft two Spark AR experiences celebrating the launch of the Fendi Faster sneaker as well as Fendi's Roman birthplace.

Masterpiece by Fendi

Geo-activated in front of Fendi's headquarters, Palazzo della Civiltà Italiana in Rome, Masterpiece by Fendi was an innovative AR effect that paid tribute to the brand's deep connection with classical arts with an interactive sculpting experience. Users could chisel away at the AR block of marble, revealing the new masterpiece within.

BUCK's team dug deep into reference images of the Palazzo to seamlessly match the color and texture of the travertine and marble with virtual materials.
Pencil Board
Style Frame
Animated Previz

Faster by Fendi

Treasure right under your feet! Faster by Fendi utilized Meta Spark's hand and planar tracking capabilities to enable users to dig for hidden treasure (the Faster shoe). 

The experience was available worldwide for Stories and Reels on both Facebook and Instagram.

Style Frame
Pencil Board
BUCK's artists achieved a marble shoe that looked chipped out of stone then magically transformed it into a digital replica of the Fendi Faster by meticulously replicating the IRL shoe textures, all while keeping the final AR experience performant.



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Additional Links

BUCK’s Case Study
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Disciplines

Brand Strategy
Copywriting
Creative Technology
Design
3D Modeling
3D Animation
Post Production
UI/UX Design





















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