Verizon Retail

Client Verizon
Studio BUCK
Role Creative Director


Verizon introduced retail shoppers to 5G in a fun way using interactive storytelling with WebAR and 8th Wall. Deployed in stores across the US, customers learned about 5G's benefits through animated AR vignettes.

BUCK designed the user experience for easy navigation and interaction, allowing users to be both viewers and directors by moving their phones to frame the action. 


The characters were crafted to be easily viewable on small screens. They featured expressive, pantomiming animations with low polygon counts for real-time playback. 
The sets encouraged exploration from multiple angles, with detailed textures and charm, enhancing the overall experience.
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Disciplines

Copywriting
Creative Technology
Design
3D Modeling
3D Animation
UI/UX Design


































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