Oculus PAX AR
Client Oculus
Studio BUCK
Role Associate Creative Director
For PAX West 2019, BUCK and Oculus designed collectible Pinny Arcade pins that came to life through Instagram AR to promote new game titles available on the Oculus platform.
The pins' designs balanced character design, AR functionality, and Oculus branding. Each pin contained the Oculus stadium logo, characters from the game titles, and used unique shapes and bold colors to enable Spark AR's image tracking technology.
Each pin launched a separate Instagram filter featuring a lead character from three game titles. Once activated, AR characters could be resized, encouraging creative placement. Scanning one pin could upgrade characters and animations using others, promoting interaction between pin collectors.
BUCK's team researched the game titles, then selected assets from each to be the upgrades that scanning pins could unlock. Then the team optimized or rebuilt the assets to perform in AR.
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Disciplines
Copywriting
Creative Technology
Design
3D Modeling
3D Animation
UI/UX Design