SEC ESPN Launch

Client ESPN
Studio Holdfast 
Role Art Director, Designer, Animator, Compositor

I was thrilled to be part of the team that launched the SEC Network on ESPN. The extensive research I conducted on each participating school not only informed our designs but also helps me with crossword puzzles and sports trivia to this day! 

Since the network was entirely new, the team at Holdfast had to build everything from scratch. 

We developed brand guidelines for the network and its tentpole programming, designed and animated custom idents for all 16 schools in the conference, and delivered motion graphics guidelines with toolkits for After Effects and Cinema 4D. 

As an art director, designer, 2D and 3D animator, and compositor, I contributed to all aspects of the project.

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Additional Links

Holdfast’s Portfolio
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Disciplines

Branding
Design
2D Animation
3D Animation
Systems Design
Broadcast Design





















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